Title: Market President, West Florida
Company: Florida Blue
David Pizzo is Florida Blue’s Market President for West Florida, overseeing operations in Hillsborough, Pinellas, Pasco, Hernando, Sarasota, Manatee, Lee, and other western counties south to Collier. As the state’s largest insurer, he oversees a team providing comprehensive health care solutions to the region including employer group plans for businesses of all sizes, Medicare Advantage and other plans to support the state’s older population and individual and family plans through the Affordable Care Act (ACA). Florida Blue is heralded as an innovator and pioneer for ACA plans as the country’s largest single-state provider of ACA plans.
Prior to current role, Pizzo served as Florida Blue’s Vice President, advertising, brand management and market communications since 1997. Before joining Florida Blue in 1997, Pizzo served as SVP for CommonHealth (now Ogilvy CommonHealth), the world’s largest health care marketing communications firm.
Pizzo is committed to Florida Blue’s mission of helping people and communities achieve better health and is involved in a number of business, civic, and philanthropic organizations throughout the region including the Tampa Bay Partnership (2018 – 2020 Chair), United Way Suncoast (Vice-Chair), Tampa Bay Economic Development Council Board, Tampa Bay Thrives Board, American Heart Association Tampa Bay Metro Board, David A. Straz Center for Performing Arts Board, CEO Council of Tampa Bay, USF Muma College of Business Executive Advisory Council, Tampa Bay Chamber of Commerce, and St. Petersburg Area Chamber of Commerce.
Pizzo holds a Bachelor of Science in pharmacy from Rutgers University and a Master of Business Administration in marketing and international business from NYU’s Stern Business School.